User Interface is the face and personality of the product.
Depending on the product’s audience, purpose and the Founder’s vision. We will research competitor products, industry trends, and combined with external factors to produce difference samples for our clients to review, provide suggestions and pick. The goal is to communicate with the user efficiently and have clarity. From our client’s feedback, and feedback of our focus groups, the most appropriate design is chosen and implemented.
Creating the UI fit for purpose.
1
For your user base.
Identifying the user base is very important. The simplest example is if majority of your users are seniors then we would design the UI with larger and clear to read font. If user base primarily use the product at night time, then we would use a colour scheme that is easy on the eye during complete darkness.
2
In current and coming trend.
The way each page is structured, the shape, colour, font, and the over feel of the app is very important. Using the wrong design language would make the product feel dated and cheap. During the design stage, we will take in consideration of current, upcoming design trends that is applicable to your industry.
3
Identifiable personality.
Sometimes apps performs in a very similar way, for example, Uber and Lyft. The key in creating an identifiable personality is through UI design. Depending on the type of experience you wish to deliver to your users, professional, warm, casual, we will provide design concepts for your approval.
The tools we use to create UI from scratch.
Adobe Illustrator.
Our UI Designer typically use AI to create vector graphics, icons, logos and various other tasks.
Adobe Photoshop.
Photoshop is used on a regular basis for creating UI designs and the overall layout, look and feel of the app.
InVision.
This is one of the most powerful tools which allow us to build an interactive prototype for our clients to experience.
We create all UI and graphics files from scratch to ensure the authenticity of your Intellectual Property ownership and to protect you against Copy Right Infringement claims.
